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We are often asked what the difference is between UX and UI design, service design, customer experience (CX), human-centered design, design thinking, design research, UX research, and design strategy. How is anyone supposed to know what the difference is and what to ask for when hiring for a new position…


As designers and researchers in service design, human-centered design, or user experience design, we have all experienced challenges in getting our ideas heard at some point. …


If you’re reading this, that means you’ve started your journey into UX and customer research, or you’re considering it. …


Companies often think that in order to have a successful digital product or application, they just need a good designer to make it look better. We get it — it’s easy to get sucked into a glossy visual or brand identity and think that’s all you need for an exceptional…


When it comes to design research tools, two of the most frequently used are Customer Journey Maps and Service Blueprints. Both are incredibly valuable communication tools that show the end-to-end processes and experiences of your staff and customers. …


In our new three-part blog series, we’ll introduce our favourite qualitative research methods and strategies that you can immediately start applying to your human-centered design (HCD) projects.

We will cover the following design research methods:

In this final instalment, we’re explaining…


Getting clear on where your organization lands when it comes to understanding the value of user experience (UX) design and research can help you determine what your next steps should be to improve upon your digital products and services.

Making this type of UX assessment is not a new exercise…


Designers and leaders are often required to bring big groups of people together for big conversations. How can we make these conversations productive? How can we facilitate discussions with stakeholders and teams who have differing perspectives and goals? Or when we’re conducting discovery research, how, when, and with whom can…


We all need maps to show us the way sometimes — the journey is just as important as the destination!

In this three-part blog series, we’re breaking down one of our favourite service design tools: Customer Journey Maps! We will cover:

  1. Customer Journey Mapping 101: What are customer journey maps…

Outwitly

We are a service design consultancy committed to improving human experiences.

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